Conceptualization is a necessary step in the process of developing a product. It begins with a survey of the market in search of similar products and competition, and the identification of the characteristics of our target audience. It is important to understand the reasons for creating another product, the innovation it may bring to the world, and the needs it addresses. These concerns make up the foundation of our work by defining the requirements that the product must meet. The entire process of design and development will be guided by this research. A functional definition of the product, a scenario of how it will be used and a visual representation all join together to ensure the development of a concept that fits the vision.